Privacy Policy

TFS Rewards Privacy Policy

The Flower Shop is committed to keeping the Personal Information of its users private and secure. This Privacy Policy (“Policy”) describes what Personal Information Beacon Management, LLC, an Arizona limited liability company d/b/a The Flower Shop (“TFS,” “us,” “our” and “we”) collects from users of its app how we use that Personal Information, and the procedures we use to keep such information confidential.


“Personal Information” as used in this policy means information that relates to and identifies a natural person, and as defined by any applicable privacy laws. If you have any questions or comments regarding this Privacy Policy, please contact us at [email protected] .

Your Consent

When using The Flower Shop’s app, you consent to the collection and use of certain information in the manner we describe and agree to be bound by the terms of use as set forth in this Privacy Policy.

Changes to Our Privacy Policy

We may make changes to the Privacy Policy from time to time. We will notify you of any material changes by posting a notice on our website or in our applications when appropriate. Please review any changes to our Privacy Policy carefully to ensure you understand our practices and procedures. Information collected before changes are made will be secured according to the Privacy Policy in place at the time such information was collected notwithstanding future Privacy Policy changes.

The practices and policies in this Privacy Policy replace all previous notices or statements with respect to the same subject matter.

Information We Collect and Receive

We collect Personal Information about you when you use The Flower Shop’s app and when you communicate with us directly through email, telephone, website form, or otherwise. The Personal Information we collect includes:

  • Name, phone number, email, birthdate, and other contact information, purchase information including products, product types, volume and price of purchase, and time and manner of purchase when provided to The Flower Shop through The Flower Shop’s app or when provided to The Flower Shop directly.
  • Messaging information including your phone number and email address, your consent or acceptance of receiving certain messages, and the content of messages sent to or by you, when provided by you that you have provided such information.
  • Loyalty rewards points and similar information concerning any loyalty programs you participate in through The Flower Shop.
  • General usage information associated with your use of The Flower Shop’s app including access times, IP address, page views, and similar usage information.
  • App usage and analytics information including those collected through the analytics services listed below.
  • Any other information you send to use through communications including email, telephone, website form, or otherwise.

Cookies. Technologies such as cookies or other similar technologies are used by TFS, our partners, subsidiaries, affiliates, or analytics or service providers. These technologies are used in analyzing trends, administering the app, tracking users’ movements around the app and to gather demographic information about our user base. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregate basis. Third party cookies and analytics that The Flower Shop uses on its app include Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users use our site and enhance your experience when you use our app. More information on how Google uses this data.

Do Not Track Signals. This app does not respond to Do Not Track (“DNT”) signals. Third party applications and plugins, such as social media integration, may treat DNT signals differently.

No Information From Children Under Age 18. The Flower Shop’s services and applications are not directed to children or any person under the age of 18. If we learn that we have collected Personal Information from a child under the age of 18, we will promptly delete that information. If you believe we have collected Personal Information from someone under age 18, please email us at [email protected] .


Any email you receive from us, or any third party authorized by you to send emails, will contain additional opt-out or unsubscribe options in the email with instruction on how to unsubscribe from receiving future emails.

If users have opted out of emails or other communications from The Flower Shop, we will not contact such users again. Please allow The Flower Shop ten (10) business days to process opt-out requests.

How We Use Your Personal Information

A goal of TFS is to provide consumers with information regarding TFS in a way that best meets your needs. We may use your information to deliver information to you that, in some cases, is targeted to your interests. At times we may ask you to provide us voluntarily with additional information regarding your personal or business interests, experiences, or requests, which we may use to customize products and services for you. The Personal Information that The Flower Shop collects is used to support its operations and services, including:

  • We use security cookies to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.
  • General Operations and Applications. Developing, improving, troubleshooting, and performing the application and analytics services, including sending and monitoring promotional and order related messages, offering and tracking loyalty programs, providing cross-platform usage analytics and managing customer-related data storage and access.
  • Customer Analytics. Analysis and tracking of application usage including research, analysis, and inferences concerning customer behavior and potential purchases.
  • Loyalty Programs. Keeping records of customer purchases and rewards for administered loyalty programs and redemptions.
  • We use Personal Information to send messaging and promotional communications and to monitor engagement and opt-outs with those communications.
  • Anonymous Analytics. We use information collected to produce anonymized data and analytics.
  • For all website visitors, we use your Personal Information to improve and maintain our website, applications, and services.

When We Disclose Information

Disclosures for Legal Requirements. In certain situations, TFS may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also use or disclose information to resolve disputes or investigate problems. We may disclose or access information whenever we believe in good faith that the law so requires, such as to comply with a litigation, or that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or if we otherwise consider it necessary to do so to maintain service and improve our products and services.

Disclosure of Non-Personal Information. We may disclose anonymized or de-identified information to any party including potential business partners, advertisers, investors, users, and other third parties.

Disclosure to Corporate Affiliates and Successors. The Flower Shop may disclose Personal Information and other data to its parent, subsidiaries, or other affiliates, if any. If The Flower Shop is part of a merger, acquisition, reorganization, sale of some or all of its assets, or similar transaction, or takes steps in contemplation of such transactions (e.g., due diligence), Personal Information and other data may be shared or transferred with a new or prospective owner, subject to standard confidentiality agreements.

Disclosure With Your Consent. In addition to the sharing described elsewhere in this Privacy Policy, we may share Personal Information with third parties if we obtain your consent to do so.

Disclosure to Subprocessors. We engage third party service providers, also called subprocessors, to assist in providing data storage, payment or credit card processing, website hosting, analytics, and other services. These service providers will only have access to the information needed to perform these limited functions on our behalf. Personal Information that is hosted on their servers on our behalf  is kept confidential and limited to The Flower Shop’s use. A list of our current subprocessors is available upon request by emailing [email protected] .

Payment Processors

Our app does not process payment for your orders, which are processed using a third-party payment service. All information collected by any third-party payment service for purposes of processing your payments is not available to us, unless you have otherwise provided this information to us in connection with your use of our app. Information collected from you by these third-party payment services is governed by the applicable third-party payment service’s privacy policy. You should review the applicable privacy policy prior to submitting any information to the applicable third-party payment service.

Storage and Retention

Your Personal Information is stored by The Flower Shop on our servers and on the servers of the cloud-based data storage providers it engages. You expressly waive any requirement under state or local laws to delete your personal information and give us consent to retain your personal information for more than sixty (60) days. However, we acknowledge your right to access and control your personal data. To request access to or correction of your personal data, you may send an email to [email protected] .

We are committed to preventing others form unauthorized access to the personal information you provide to us, and we maintain commercially reasonable procedures and technology designed for this purpose.

Third Party Websites

You may be able to access third party websites directly from this app. This Privacy Policy does not apply when you access third party websites. We cannot control how third parties may use any information you disclose to them, so you should carefully review the privacy policy of any third-party website you visit before using it or disclosing your information to its provider.

Questions and How To Contact Us

If you have any questions or concerns regarding our Privacy Policy or practices, or otherwise need to contact us regarding your Personal Information, please contact our Data Protection Officer by emailing [email protected] .

Are you at least 21 years of age?